“The best creations are born from the perfect blend of passion, artistic expression, and science.
When these forces collide, they unleash something greater than themselves. A perfect storm... That’s the Deadman’s Difference.”
-Deadman's Beard Co.
2022 Pre-Launch Logo
This was our very first logo— created pre-launch. Deadman’s original design leaned into a retro gaming vibe, with bold, playful art and arcade-inspired colors. The early vision focused on fun, colorful labels and nostalgic scent names. At the time, Deadman’s was just a fun side project, available only at our own barbershop.
2023 Logo
The next version of our logo came when we decided to start selling online and realized we needed something more high-definition. Long-term branding still wasn’t the priority — we were laser-focused on crafting the best beard care products on the planet. While still mostly a barbershop-exclusive brand, we couldn’t wait to get our products online and hear feedback from a wider audience.
2024
Heading into 2024, it was clear we were onto something special. Our Etsy shop was growing, feedback was incredible, and all the time spent perfecting our products was finally paying off. We knew it was time to get serious about brand image — to evolve Deadman’s into something more refined and premium, a look that truly matched the quality of what we were creating. This is when the first rendition of today’s now-iconic Deadman figure was born.
Present Day
Our most recent update is an evolution of the 2024 logo — a cleaner, sharper take on the now-iconic Deadman figure. This final polish brings the brand’s journey full circle, with a look that feels premium, classy, and just the right amount of edgy — true to the Deadman’s Beard Co. vision.
This early Black Label design was a game changer for us. It was our first real attempt to shift the brand image to something sleeker and classier — a look that finally matched the quality of our products.
Fun fact: the artwork on that first Black Label logo was actually just the head from our Night Out logo, cropped and edited with a filter. We were having trouble getting new artwork finalized, and our founder got a little antsy… so he took matters into his own (very unartistic) hands!
Our First "Attempt" at A Marketing Video
In 2023, we took our first stab at video marketing. The 13-second clip above took our founder an embarrassingly long time to make (longer than you’re thinking). It was never really used — but looking back, it’s the perfect snapshot of how far Deadman’s, and the team behind it, has come.
A Much Different Artistic Approach
Some of our original artwork was wildly different from the Deadman’s you know today — full of astronauts, aliens, robots, and all sorts of whacky characters!
Paying Tribute
To honor our past, we’ve created a few new artworks — reimagined with a cleaner, more modern touch.
That’s All... for Now
Thanks for taking this quick trip down memory lane with us. We’re grateful to have you as part of the journey. The most exciting part? We’re just getting started. The best of Deadman’s is still to come.